SU:M37

Client: SUM:37

Venue: Sentosa Boardwalk

Event: Boardwalk AdVENDture, Launch of Secret Essence

Theme: Champagne, Blush Pinks

We don’t always put up installations with preserved flowers, but collaborating with SUM:37 on their travel kit vending machine was a rare opportunity to showcase the longlasting beauty of flowers.

The cascading wall of preserved flowers were designed as such to offer a sense of lushness that came with the pastel colour palette of champagne yellows and blush pinks.

Flowers were the perfect complement for SUM:37’s launch of their secret essence, incorporating natural medicinal herbs and flowers in its production.

The element of flowers is an artistic reflection of our skin’s regeneration and the elaborate process of cultivating SUM:37’s patented Cytosis ingredient in their Secret Essence. From harvest to fermentation takes a long time, just as the blooming of flowers requires care and patience.

Situated along the Sentosa Boardwalk, these flowers are easy on the eyes and offer an equalled amount of beauty as fresh flowers. Its softer colour tones are comforting and a wonderful addition to the long stroll.